[a connection, or involvement]
Because the relationship with your audience is everything.
Because trust is essential.
[to hold attention, to engage]
Because a captive audience is a receptive audience.
This is the part where North 40 helps identify the kind of relationship you want with your audience.
This is the part where North 40 transforms your idea into media that engages your audience on their turf.
This is the part where your brand new media opens doors to your audience.
When Link Transit came to North 40 with a great idea for a song on a bus, we saw an opportunity make something audiences would remember. Written and recorded entirely in house, "Joe's Big Idea" became a local sensation and showed people that riding the bus can be the best part of their day.
Who would have thought a documentary about the tension between mountain bikers and the US Forest Service would become the bridge needed to forge a new relationship between them? Celebrated worldwide as a template for how outdoor enthusiasts and those charged with protecting our land can come together and find solutions, Pedal Driven has won a slew of awards and has become essential viewing for mountain bikers everywhere.
A hair-brained idea turned into an amazing community event and the beginning of an annual tradition.