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North 40


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North 40


North 40

Building relationships through authentic entertainment.


Relationship

[a connection, or involvement]

Because the relationship with your audience is everything.

Authentic

[genuine, real]

Because trust is essential.

Entertain

[to hold attention, to engage]

Because a captive audience is a receptive audience.


Here's how it works:

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Approach


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Approach


Our Approach


“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”

-Jonah Berger, Contagious


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Discover

This is the part where North 40 helps identify the kind of relationship you want with your audience.

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Create

This is the part where North 40 transforms your idea into media that engages your audience on their turf.

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Distribute

This is the part where your brand new media opens doors to your audience.


Here’s what happens when relationships are built through authentic entertainment

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Work


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Work


Our Work


Joe's Big Idea

When Link Transit came to North 40 with a great idea for a song on a bus, we saw an opportunity make something audiences would remember. Written and recorded entirely in house, "Joe's Big Idea" became a local sensation and showed people that riding the bus can be the best part of their day.

Pedal-Driven

Who would have thought a documentary about the tension between mountain bikers and the US Forest Service would become the bridge needed to forge a new relationship between them? Celebrated worldwide as a template for how outdoor enthusiasts and those charged with protecting our land can come together and find solutions, Pedal Driven has won a slew of awards and has become essential viewing for mountain bikers everywhere.

Wenatchee Rails & Ales

A hair-brained idea turned into an amazing community event and the beginning of an annual tradition.

The results? 

  • Community pride
  • Lots of smiles
  • Local bands heard
  • Crazy amounts of beer sold
  • 123 new skiers converted

Don't take our word for it…